Melbourne girl Briony Goldsmith had all the time been captivated with wellness and spirituality, however seen the area usually appeared a bit “airy-fairy”.
However when the certified nutritionist discovered herself a single mom to a younger daughter after spending a number of years out of the workforce, she realised it was time for a profession change – and one which got here with child-friendly hours.
On the time, she additionally seen a pattern in direction of “stunning yoga studios and wholesome cafes” and determined it was the fitting time to mix her curiosity in spirituality together with her “different love” – design and styling.
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She needed to create one thing that she herself would need to attend, and the end result was the Soul Star Festival, an occasion devoted to holistic wellness, well being and spirituality that first launched again in 2016.
Ms Goldsmith got down to construct one thing “stunning and enjoyable” that celebrated these ideas however which might even be welcoming to individuals of all walks of life, and it didn’t take lengthy for the idea to resonate.
“I needed to create one thing I needed to go to, as a result of when individuals suppose ‘spirituality’, typically it might probably come throughout a bit woo-woo,” she mentioned.
“I felt like I wasn’t that particular person and I didn’t match into that.”
With no expertise within the occasion area, Ms Goldsmith constructed her enterprise from scratch and learnt as she went.
“For the primary occasion, I didn’t actually know what I used to be doing, however I used (occasion administration and ticketing platform) Eventbrite, and with instruments like that and social media, I used to be in a position to rapidly let the general public know and it sort of snowballed,” she mentioned.
“I needed to create a dinner for the primary occasion with wellness audio system, nevertheless it was a competition and the snowball grew to become an avalanche.
“I used to be chasing to maintain up with it slightly than driving it.”
It was a dramatic profession change, and Ms Goldsmith mentioned her father was initially “fairly involved” by her choice – till he got here to a competition himself and noticed the crowds it pulled.
“I keep in mind him saying, ‘Wow, there’s plenty of individuals right here, that is working,’ and after he noticed it, he by no means questioned it once more,” she mentioned.
“Lots of people in all probability doubted it too – particularly as I used to be a mum who hadn’t been within the workforce shortly, lots of people in all probability underestimated it, however the proof is there while you come alongside and see it.
“I believed on this area and I noticed it as one thing that was solely going to develop in recognition.”
At present, the Soul Star Competition is a well-liked, common occasion that brings collectively inspiring audio system, healers, merchandise, meals, yoga and meditation.
Within the 12 months main as much as the coronavirus lockdown, gross ticket gross sales on Eventbrite had raked in additional than $125,00zero.
Ms Goldsmith mentioned she was grateful to have been in a position to rework her interest right into a thriving six-figure enterprise.
“I’m glad I used to be in a position to suppose outdoors the field, be a bit artistic and do it alone phrases,” she mentioned.
“It’s nice there are instruments on the market that allowed me to do it – a variety of the time these kinds of occasions are run by massive firms and other people get a shock to search out out I’ve performed a variety of it alone.”
She mentioned she didn’t think about herself to be a “completely different” particular person, and that each one of us may benefit from practices like mediation.
“Lots of people have a look at (the choice scene) and suppose it’s not for me, they suppose they’ve to alter their lives, and that’s a tragedy as a result of these instruments can be utilized by everybody,” she mentioned.
“I didn’t need to create one thing that was fully left-of-centre – you’ll be able to nonetheless have an workplace job and drive no matter automobile or purchase good purses and nonetheless take pleasure in this area.”
Eventbrite APAC normal supervisor Josh McNicol mentioned he had seen increasingly more individuals turning their hobbies into thriving companies like Ms Goldsmith in recent times.
“What has been attention-grabbing to look at over the previous years is the rising variety of on a regular basis Aussies who’re utilizing Eventbrite to show their passions into professions – and making six-figure salaries for themselves in doing so … it’s wonderful to see Australians taking their passions and making a enterprise out of them,” he mentioned.
Initially printed as Single mum’s ‘hobby’ now $125K business
The post Soul Star Festival: Mum’s wellness, spirituality ‘hobby’ now $125K business appeared first on Brunswick Remedial Massage.
source http://www.brunswickremedialmassage.com.au/health-wellness/soul-star-festival-mums-wellness-spirituality-hobby-now-125k-business/
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