Aiming to fill a niche that it considers exists between two major buyer segments within the health business – 24/7 fitness center entry and practical group coaching – Stepz Health has launched a brand new idea and inside design for its gyms throughout Australia.
With Stepz Health havine been working for over 10 years within the health business and with the model having helped greater than 20,000 folks in Australia, the Australian owned fitness center franchise’ is hoping that their new idea will set them aside within the more and more transactional, ‘high-churn’ health class.
The brand new idea is designed with a give attention to taking part in an even bigger function within the lives of shoppers by making a wellness group. It’s about going past the ‘physique’ and addressing total wellness.
For Stepz Health, all the pieces from the inside design to the providers offered are geared toward making train part of on a regular basis life. The model has even said they want to depart kind the affiliation of a being fitness center. Stating they particularly selected an inside design staff who weren’t fitness center customers to carry a recent outlook to the business.
The brand new idea was envisaged by the present Franchisor, Sam Waller, who began with Stepz Health in 2010 as a Private Coach.
Waller explains “I’m overjoyed to carry our collective imaginative and prescient to life right here in Australia. Now we have the very best staff engaged on this challenge and may be very thrilling to see it coming to life.
“My expertise as a private coach to now being in control of the Franchise is one thing that’s distinctive and has given me a greater perception into what Australians need from a health model.
“As a 24/7 fitness center chain we felt we would have liked to do extra for our prospects than merely being open 24 hours a day. We needed to usher in prime quality practical group coaching and new buyer expertise to the business.
The brand new inside design and branding of earthly tones, inexperienced function partitions and a extra vibrant color pallet is created to advertise a heat feeling of belonging and pleasure when a buyer walks via the door. Extras embody a ‘refresh station’ to assist members really feel their greatest and a communal desk with built-in charging cords.
Scott Bouquet, Chief Advertising and marketing Officer at Stepz Health famous “we’ve centered on creating an setting the place members really feel empowered, not intimidated, to recover from the hurdles of bettering their well being. Altering the enterprise mannequin is one solution to higher serve our prospects we’ve got taken it additional by absolutely advanced the appear and feel of the principle Stepz Health Model. To turn out to be a extra fascinating model and create lifelong connections with our prospects.
With the idea having been unveiled in Penrith in August, Ash Kings proprietor of Stepz Health Penrith suggested “I’ve been taking a look at opening a fitness center franchise for a few years, I’ve not come throughout a model that’s as dynamic as Stepz Health.
“The 24/7 fitness center business is prepared for disruption and I’m excited to carry this new idea to market; to higher help our local people.”
The roll out will proceed with one other 5 territories just lately bought throughout NSW and Queensland.
To search out out extra about Stepz Health Penrith please go to Stepz.com.au.
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