To be held in Brisbane in March subsequent 12 months, a brand new occasion, the Wholesome Ageing Summit, will convey collectively world famend stakeholders and educators to particularly handle points associated to the fast-growing energetic ageing demographic.
The Summit would be the first occasion of its sort to think about wholesome life for the over 45s and addresses the why and the way of coping with persistent well being situations going through this inhabitants.
The Summit has been created by Wholesome Ageing Institute founders Ken and Karen Baldwin, who’ve over 60 years mixed expertise in all areas of the well being and health business in addition to working the profitable health merchandise and training firm Carry out Higher Australia.
Capitalising on Ken Baldwin’s latest induction into the Health Australia business Function of Honour for being a ‘sport changer’ in addition to changing into a global authority within the space of energetic ageing, the Wholesome Ageing Institute was fashioned to create a platform of training and programming, serving to to maintain wholesome futures for the rising variety of over 45’s who need to enhance their high quality of life in all areas.
Baldwin explains “for the primary time in historical past, the over 45s are the biggest age demographic on the planet with an elevated development of 34% in comparison with simply 12% for each different.
“Over 80% of the world’s wealth is managed by this age group and so they have a rising need to spend cash on fulfilling their needs and wishes as they age.
“This market is extremely below serviced and persons are in search of solutions, however don’t know the place to go.”
Ken and Karen Baldwin have spent the final 20 years working with this demographic, and now, having turn into a part of it, have discovered by way of their expertise that this space just isn’t being serviced.
Conscious that the well being system just isn’t ready for the calls for of this demographic, the Summit goals to supply solutions however don’t know the place to go, with Ken Baldwin advising “if we don’t begin addressing the issue now, we’ll all be paying for it later with no options and an already damaged well being system buckling below the pressure.”
Utilizing their experience and connections internationally, Ken and Karen Baldwin went about creating an occasion the place they may convey collectively a group of world specialists to create a educated well being and health neighborhood to maintain longevity by way of training and programming.
Points backing the creation of the Wholesome Ageing Summit:
• 48% of Australians on this demographic are affected by at the very least one persistent illness
• Greater than 80% of the health business deal with the below 40 demographic chasing seems and dimension
• Over 20% burnout charges for trainers after solely two years as a result of they don’t know the way to take care of the ageing inhabitants
• The necessity to present a platform to deal with enterprise alternatives by way of training on programming, advertising and the way to service this market and create a profitable enterprise mannequin with loyal shoppers
The Summit additionally goals to convey collectively business leaders who’re already serving this market and need to showcase their services and products, which it is going to do by way of a two day exhibitors.
Ken Baldwin provides “the demand for servicing this market is already there and ready to be developed and is continuous to develop.
“The curiosity has been overwhelming with so many companies and business leaders loving the idea and eager to be part of the inaugural occasion.
“I believe the important thing to the success is with the ability to join with so many passionate people whose solely purpose is to see our nice business develop and actually be an answer to the well being points and issues we face sooner or later, being much less motion, restricted environments, increased persistent illness charges and lack of training to deal with it.
“So for the primary time within the one place, folks will be educated, impressed, develop a sustainable enterprise in a fast development space and be surrounded by like-minded folks creating options for longevity and high quality of life.”
The Wholesome Ageing Summit is being held on the Brisbane Know-how Park Convention Centre from 27th to 29th March 2020.
Bookings are open now with particular early chook charges.
Click here for occasion info within the Australasian Leisure Administration business Calendar.
Decrease picture exhibits Ken Baldwin’s induction into the Health Australia business Function of Honour earlier this 12 months, with Health Australia Chair Jayne Blake presenting the certificates.
Associated Articles
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12th April 2019 – David Allan, Ken Baldwin, Amanda Bracks and Leon McNeice inducted into Fitness Australia Roll of Honour
4th February 2019 – parkrun Australia among 27 successful recipients of Better Ageing Program grants
28th January 2019 – $22.9 million investment to encourage activity among older Australians
30th November 2018 – Fitness Australia announce Victoria Active Ageing Partnership to receive funding for another year
20th September 2018 – Move It Aus expanded to focus on older Australians
16th July 2018 – Perth gym runs Living Longer, Living Stronger seniors activity program
28th June 2018 – Japan’s fitness industry adapts to ageing demographics
22nd July 2017 – Older Australians healthier and more active but struggling with fitness
19th April 2017 – Aged care gym facility achieves positive wellbeing for seniors
29th March 2017 – Study shows HIIT the best exercise for anti-ageing
17th August 2016 – Older people thrive in outdoor gyms
4th September 2015 – ARI gets backing for new Active Ageing program round
17th April 2015 – New QPEC partnership leads to creation of Perform Better Australia and New Zealand
1st November 2013 – Fitness Australia Forum covers industry role in improving fitness and health among older Australians
19th September 2012 – QPEC to stage Functional Fitness Forum in Brisbane
26th April 2012 – Ageing population presents opportunites for fitness clubs
23rd March 2009 – First Activity Recommendations for Older Australians
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