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Monday 14 December 2020

Val Morgan Outdoor expands wellness network with Jetts


Val Morgan Outdoor (VMO) has advised that is has added 260 new sites to its national VMO Active network while also taken over Jetts Fitness’ digital media representation.

The addition sees the VMO Active network expand to more than 1,000 clubs, 4,000 plus screens and over 1.35 million members.

The network – which spans Fitness First, Goodlife Health Clubs, Anytime Fitness, Fernwood, Belgravia Leisure managed facilities, City Fitness and select Club Lime clubs – now includes the Fitness and Lifestyle Group-owned Jetts as well as a suite of screens in independent gyms.

Anthony Deeble, Chief Commercial Officer of VMO owner the HOYTS Group, told AdNews “whilst growth stories seem few and far between in 2020, VMO remain committed to continually strengthening our network of attention destinations to connect advertisers to a positive, action-oriented audience via a network with scale.

“VMO has led the charge in the health club space and this final piece of the puzzle extends our VMO Active network to all major fitness chains in Australia. This acquisition allows us to broaden the existing opportunity for advertisers to deliver contextually relevant content to high value, hard to reach audiences found within the premium health and wellbeing category.”

VMO has used its proprietary audience measurement tool DART to measure the return of audiences and provide regular updates to the market.

With gyms approaching full scale operations across the country, 80% of fitness club members are citing a positive mindset as their mood improves when they work out, it’s easy to see why.

Seeing the opportunity to benefit from this, VMO Managing Director, Paul Butler added “now more than ever, people are seeking a sense of normality and for many, returning to their health and fitness clubs is right up there on the list.

“With an average visitation time of 70 minutes and audiences being highly engaged, in a positive and energetic mindset, VMO Active delivers the best opportunity for brands to capture consumers attention within this key environment.

“Jetts is the final piece for VMO Active and with it, we now have the ultimate network to deliver audiences on a mass scale that is second to none in this space.”

Image: A VMO screen at Fitness First Bond Street.

Related Articles

8th December 2020 – Fitness and Lifestyle Group announces exclusive deal with Transaction Services Group for its Fitness First, Zap, Goodlife and Jetts NZ brands

28th August 2020 – Jetts Fitness looks to ongoing growth in Thailand

21st March 2020 – Centr app now available to members of Fitness First, Goodlife Health Clubs, Jetts Fitness and Zap Fitness

6th September 2017 – Jetts Fitness quietly passes 10 year operational milestone

18th September 2016 – Quadrant Private Equity adds Jetts to fitness sector acquisitions in $100 million deal

30th November 2017 – VMO unveils new large format digital screen at Fitness First Bond Street Sydney club

6th February 2017 – VMO expands fitness club activities with acquisition of Fit n Fast’s media network

25th November 2016 – VMO launches digital screens at Fitness First Barangaroo

4th June 2020 – Val Morgan Outdoor to have gym advertising network reactivated by 15th June

12th November 2018 – Val Morgan expands fitness advertising network with Collective Media acquisition

13th July 2016 – Val Morgan Outdoor buys Active Media Group to enter into content space

5th November 2020 – Fitness First launches free gym membership for Australians facing job loss

27th July 2017 – Survey shows Fernwood delivers Australia’s most satisfied fitness club members

6th November 2020 – Australian gymgoers spend an average of $79 a month on memberships

19th October 2020 – Reopened fitness clubs see more than two-thirds of members return

24th September 2020 – Aquatic, fitness and sport facilities headed for membership crisis

27th November 2020 – Viva Leisure looks to drive growth with $30 million capital raising

16th November 2020 – Viva Leisure continues expansion with 91st facility opening and record membership numbers


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The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine – if you don’t already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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Sunday 13 December 2020

Melbourne’s LEGOLAND implements COVIDSafe measures to ensure visitor health


For Melbourne’s LEGOLAND Discovery Centre reopening to the public on 19th November 2020, new COVIDSafe measures – including regularly disinfecting and cleaning LEGO blocks and high-frequency touch points – will ensure the safety of its visitors.

The health and safety measures, which were originally implemented in June, include regularly disinfecting and cleaning LEGO and high-frequency touch points. The attraction’s industrial cleaning machine is being used to wash LEGO bricks three times per day.

Other measures include becoming a completely cashless operation, lowering capacity limits with allocated time-slots for guests, the use of additional Personal Protective Equipment (PPE) and clothing for staff, the provision of spatial separation markings, the installation of hygiene screens in various areas and vigorous cleaning regimes. All visitors aged 12 and above will be required to wear face masks.

Following the Victorian Government’s move to allow playcentres to reopen, LEGOLAND Discovery Centre General Manager, Katie Isaac enthuses “we are thrilled to welcome guests back to LEGOLAND Discovery Centre and have been working behind the scenes to ensure the attraction is a safe and fun place for families to visit.

“It is really important for all visitors – including our valued annual pass holders – to pre-book their timeslot in advance as we have capacity restrictions in place to allow for social distancing.

“We are very excited to welcome guests back and are also incredibly proud of what we have achieved during the two closure periods. We have continued creating magical LEGO experiences by launching a successful online retail store, hosting twice weekly live streams, running online school workshops and holding our first ever virtual holiday camp.”

Located at Chadstone Shopping Centre, LEGOLAND Discovery Centre is home to a LEGO model of Melbourne, 11 build and play zones, two rides, a 4D cinema, retail store, and soft play zones. The attraction is designed specifically for families with children aged 3-10. Adults must be accompanied by a child (except when visiting the retail store or attending Adult Night events).

For further information go to www.legolanddiscoverycentre.com.au   

Related Articles

23rd February 2019 – LEGOLAND Discovery Centre launches DUPLO Kids Club

21st June 2018 – Melbourne’s LEGOLAND Discovery Centre brings LEGO fun to Mt Hotham

15th March 2018 – Merlin Entertainments reveals plans to develop LEGOLAND Discovery Centre in Beijing

28th May 2017 – LEGOLAND Discovery Centre hosts first Adults Only night

19th April 2017 – LEGOLAND Discovery Centre selects Magic Memories to power personalisation experience

18th April 2017 – LEGOLAND Discovery Centre opens in Melbourne

19th August 2015 – Australia’s first LEGOLAND Discovery Centre to open in Melbourne

11th August 2014 – Merlin to open Legoland Discovery Centre in Osaka

9th November 2020 – Dubai Parks and Resorts announces new rides and opening of Legoland Hotel

18th November 2019 – Merlin Entertainments announces Legoland Shanghai development

16th November 2019 – Legoland Malaysia goes cashless

30th September 2019 – Merlin Entertainments announce plans for LEGOLAND Resort in Western China

12th November 2020 – Reliance Risk partners with Pandemic Protect to launch Venue COVIDSafe products

10th November 2020 – Victorian Arts and Cultural centres to transform into COVIDSafe venues for festivals and events


Asking a small favour
We hope that you value the news that we publish so while you’re here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine – if you don’t already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.



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Victoria’s ‘broken’ mental health system gets $870m lifeline


The multimillion-dollar package includes $492 million for 120 mental health beds in Geelong, Epping, Sunshine and Melbourne, bringing the total number of beds announced this year to 144.

There will be $18.9 million for 35 acute treatment beds for mental health patients in public and private hospital, as well as $21.4 million to expand the Hospital Outreach Post-Suicidal Engagement (HOPE) service.

The government will invest $2.2 million to begin designing the Victorian Collaborative Centre for Mental Health and Wellbeing to bring together experts including researchers, academics, and people who have experienced the system firsthand.

The centre was a key recommendation of the Royal Commission into Victoria’s Mental Health System’s interim report.

A further $7.7 million will be provided to hire more mental health staff while $3.1 million will go towards supporting general nurses to retrain as mental health nurses.

Mr Merlino said the government did not want to wait until the royal commission provided its final report in February to begin rebuilding the mental health sector.

“We aren’t going to wait, and we can’t wait,” he said.

“This is a massive mental health budget, and a down payment, if you like, as we prepare for the final report of the royal commission next year.”

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The government said it would get to work immediately to begin rolling out the different initiatives.

Premier Daniel Andrews said the mammoth funding announcement would benefit every Victorian, not just those living with mental health issues.

“One in five of us will experience a mental illness this year, but five in five of us benefit from a better mental health system,” the Premier said.

“Just like physical health, if someone in your family is unwell and doesn’t get the care they need, doesn’t get the support they need, they’ve got a system that almost works against them – that doesn’t just impact that person as a patient or client, it affects everyone in your household and by extension every single one of us.”

Mr Merlino said there continued to be a sharp increase in the number of Victorians seeking mental health support amid the pandemic and the state’s prolonged lockdown to contain the second coronavirus wave.

But the latest figures from the Coroners Court shows, the suicide rate remained relatively stable. There were 580 deaths in the 12 months to October 31, compared with 600 the previous year and 587 the year prior.

In its interim report tabled in the State Parliament in November last year, the royal commission found years of underinvestment in the sector led to a system that “catastrophically failed to live up to expectations” and recommended Victorians pay a new tax to fund the sector.

But on Thursday, Mr Merlino conceded “now is not the time” to introduce a mental health tax in light of the COVID-19 recession.

If you or anyone you know needs support, call Kids Helpline 1800 551 800, Lifeline 13 11 14, Mensline 1300 789 978 or Beyond Blue’s coronavirus mental wellbeing support service on 1800 512 348.

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Saturday 12 December 2020

Singapore to host APAC Health, Fitness and Wellness Leadership Summit on 9th December


After months of online-only industry events, Singapore is to host one of South East Asia’s first live in-person event on 9th December with the staging of the Asia-Pacific Health, Fitness & Wellness Leadership Summit.

Run simultaneously with an online event, the Summit at Singapore’s Raffles City Convention Centre, is limited to 200 in-person delegates while also being accessible to 2,000 online delegates worldwide.

During the summit, Singapore’s own Health Promotion Board Deputy Chief Executive, Maurice Tan and Sport Singapore Chief Executive, Teck Yin Lim will head the conversation on innovation and transformation for a new business era.

The Summit will also feature panel discussions on the fitness industry’s current state with input from leaders from around the world including:

• Adam Zeitsiff, President and Chief Executive, Intelivideo
• Aldina Duarte Ramos, Global Director of Well-being – Luxury Brands, Accor
• Andrea Bell, Chief Support Officer, Anytime Fitness Asia
• Andrew Mahadevan, Vice President, Asia Pacific, Life Fitness
• Anthony Geisler, Founder and Chief Executive, Xponential Fitness
• Benjaporn Karoonkornsakul, Founder and Chief Executive, The Absolute Group
• Chris Caldwell, Chief Executive, APAC, Lift Brands
• Colin Grant, Co-founder & Chief Executive, The PURE Group
• Conor O’Loughlin, Co-Founder and Chief Executive, Glofox
• Dymfke Kuijpers, Senior Partner, McKinsey & Company
• Emmett Williams, Group President and Chief Executive, APAC, Myzone
• Greg Oliver, Chief Executive & Managing Director, Fitness & Lifestyle Group
• Hema Prakash, General Manager, APAC, MINDBODY
• Jack Thomas, Founder and Chief Executive, BASE
• Jarron Aizen, Founder and Chief Executive, OneFitStop
• Joey Gonzales, Chief Executive, Barry’s
• Jonathan Fisher, Group Chief Executive, Holmes Place
• Julie-Ann James, Founder and Chief Executive, Aquababies and PABS
• Linda Tang, Co-Founder, WeBarre
• Michelle Ripley, Chief Executive, Evolution Wellness Solutions
• Mike Beeney, Director, APAC, Myzone
• Peter Thew, Co-Founder, Yoga Movement
• Phillip Mills, Founder & Executive Director, Les Mills International
• Rosaline Chow Koo, Founder and Chief Executive, CXA Group
• Sam Aldred, Head of APAC, Wexer
• Sam Canavan, General Manager, Middle East and Asia Pacific, ClassPass
• Sean Tan, Director, True Group
• Simon Flint, Chief Executive, Evolution Wellness
• Tobi Peace, Co-Founder and Chief Executive, Sweat
• Tom Meyer, Vice President, Operations (Luxury Hotels – SG/MY/ID), Accor

FIT Summit is the thought leadership and networking platform for the health, fitness, wellness, corporate wellness and hospitality industries with a network including multinational gyms, clubs, franchisees, boutiques and start-ups, apparel, equipment, nutrition and technology providers, hotels, resorts, spas, insurers, investment firms, consultancy groups, government bodies and corporate wellness providers/professionals.

Click here for details on the Summit. 

Related Articles

9th November 2020 – Technogym’s global campaign to promote exercise gets underway

6th November 2020 – Australian gymgoers spend an average of $79 a month on memberships

20th October 2020 – ExerciseNZ cites growing evidence gyms and fitness clubs are safe

19th October 2020 – Reopened fitness clubs see more than two-thirds of members return

8th October 2020 – Global Wellness Institute reports Asia-Pacific having largest economic growth in fitness, sport and recreation sectors

25th September 2020 – Agenda and speakers confirmed for October’s World Fitness and Wellness Online Summit

24th September 2020 – Aquatic, fitness and sport facilities headed for membership crisis

3rd September 2020 – Snap Fitness aims to raise more than $50,000 to support mental health initiatives

1st September 2020 – Fitness Ventures Group looks to be part of re-defining the fitness experience

31st August 2020 – Fitness and Lifestyle Group advises of redundancies amid restructure

28th August 2020 – Jetts Fitness looks to ongoing growth in Thailand

20th August 2020 – Snap Fitness strengthens global leadership team

14th August 2020 – ISPO identifies health orientation as key fitness trend in post Coronavirus-world

13th August 2020 – Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign

11th August 2020 – Fitness facilities at the crossroads and demanding new approaches

31st July 2020 – Myzone announces leadership restructure for post Coronavirus operation

3rd July 2020 – GymSales Software announces partnership with Evolution Wellness Group

26th May 2020 – FitnessSG makes ExPRO a virtual event

6th March 2020 – Singapore FIT Summit postponed from April to August

15th May 2019 – FITREC announces Foundation Registration for Singapore fitness professionals

6th March 2019 – Ignite Fitness host partners with FitnessSG’s ExPRO event

13th February 2019 – Inaugural Singapore Fit Summit heralds evolution of Asian fitness business network

14th July 2014 – Singapore fitness clubs hit by complaints


Asking a small favour
We hope that you value the news that we publish so while you’re here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine – if you don’t already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.



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Fears for people on mental health plans as lockdown drags on, and on


Calls to Beyond Blue increased 66 per cent in April and 60 per cent in May compared with the same period in 2019. In June, calls were up 47 per cent on June 2019.

According to the Australian Psychological Society, some people on mental health plans have begun “staggering” their appointments to try to stretch them out to cover the pandemic period but this could also leave clients at risk.

The COVID-19 pandemic is profoundly affecting people who live with mental health conditions, and people who have never struggled before.

Georgie Harman, Beyond Blue

The society’s president, Ros Knight, says demand for psychological support is “extraordinary” and “as the year goes on everybody’s running out [of resilience]; we’re more anxious, stressed and irritable, particularly in Victoria.”

A survey of the society’s members found more than 90 per cent would like access to telehealth via Medicare item numbers to be extended beyond the current September expiry date to allow them to keep caring for clients.

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Ms Knight, a clinical and counselling psychologist, said people were feeling so worn down by the pandemic “we have most assuredly seen an uptick in the number of cases [of depression and anxiety] and it’s just starting to explode. We expect it to get worse across the year.”

As a practicing psychologist, she said “the number of clients coming back to me this year, that I haven’t seen for say a couple of years or longer, is just amazing”.

“It’s in the ‘extraordinary’ camp. Initially there was a lull while everybody was getting used to telehealth, but to have the pandemic back onto the bushfires as well, this hasn’t been a low-stress year in anybody’s calendar,” said Ms Knight.

The APS has already called on the federal government to extend telehealth and boost the number of sessions available for Medicare subsidy from 10 to 20, or more for people suffering from acute mental health conditions.

Ms Knight said although the government has stated it has not seen statistics indicating people’s mental health plans are running out yet, “I would note there is a couple of months delay on the statistics they get”.

Spacing out sessions to try to make the subsidised package last longer “is not good clinical practice” and “people who need to see you weekly are just not getting that consistency” and she said this was a national problem.

“It’s much worse this year, in particular for Victoria, but let’s not pretend NSW and Queensland are out of the woods yet. There is no sense that by the end of the year we expect everything to be rosy and people not to need to see us,” she said.

Beyond Blue agrees more Medicare-subsidised sessions should be provided to those who need them “but the number of sessions should be matched to the person’s level and type of need and outcomes must be measured.”

A spokesman for the Department of Health said the government recognises the significant impact the pandemic is having on the mental health and wellbeing of Australians, “particularly those in areas affected by the recent outbreaks in Victoria”.

Between January 1 and July 30, 2020, more than 850,000 mental health treatment plan Medicare items were accessed nationally, compared with 838,000 in the same period last year.

Ms Knight said she expected that Health Minister Greg Hunt would soon make a statement on whether telehealth would be extended and treatment plan entitlements increased.

If you or anyone you know needs support call Lifeline on 131 114, or Beyond Blue’s coronavirus mental wellbeing support service on 1800 512 348.

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Friday 11 December 2020

Club owner aiming to be lord mayor ties city revival to mental health


Nick and Rozalia Russian at Melbourne Cup Day 2019.

Nick and Rozalia Russian at Melbourne Cup Day 2019.Credit:Mackenzie Sweetnam/Getty Images

Mr Russian, whose Instagram influencer and fashion designer wife Rozalia boasts Kylie Jenner as a client, is running on an unofficial Liberal ticket with psychologist Michael Burge as deputy and current councillor Philip Le Liu as his first council candidate.

Mr Le Liu, who was behind the council’s recent food vouchers to international students, said people would need help to prepare to work, play and move around the city after months of staying at home.

He said mental health support should include an outreach taskforce that could provide tailored packages using existing federal and state funded services, plus additional funding and advocacy from the council.

“If you look at the amount of money council has set aside for mental health, it is not even close enough to what is going to be, in my opinion, an avalanche of people trying to access it,” Mr Le Liu said.

“Not putting [enough] money towards mental health … is going to cost us more in the long run, in terms of … productivity.”

The team is running on an anti-drugs platform, and would also implement increased reporting on and support for the homeless with an aim to get them off the city’s streets.

Melbourne City councillor Philip Le Liu in running on the Bring Back Melbourne ticket.

Melbourne City councillor Philip Le Liu in running on the Bring Back Melbourne ticket.Credit:Luis Ascui

The ticket has swapped preferences with Wayne Tseng from Team Zorin and Gary Morgan from Morgan-Watts.

Mr Tseng and Mr Morgan say that was based on a shared belief that Melbourne should be reopened after its extended COVID-19 lockdown and a claim that their competitors are too close to the Labor state government.

Wayne Tseng from Team Zorin.

Wayne Tseng from Team Zorin.

All three teams are opposing plans to open the state’s second safe-injecting room near the Queen Victoria Market.

Lord mayor Sally Capp’s running mate Nicholas Reece is a Labor member, as is the endorsed Labor candidate Phil Reed and Back to Business candidate Jennifer Yang.

“It will be alarming to know that we will have wall-to-wall Labor from Spring Street down to Swanston,” said Mr Tseng, a former Liberal member and candidate.

Councillor Jackie Watts, lead council candidate on the Morgan-Watts team, is a Labor member but Mr Morgan said that was irrelevant because she did not always support the party’s line.

Cr Watts has been a vocal opponent of the Andrews government’s plans to open a safe-injecting room near the Queen Victoria Market.

“We’re all business people. We own businesses, we run businesses, and we understand business. And we understand how it’s so important to end the COVID stage four situation now and allow people to go back to work and get into the offices and open up the shops and restaurants,” Mr Morgan said.

Pollster Gary Morgan of Roy Morgan Research is running for Lord Mayor.

Pollster Gary Morgan of Roy Morgan Research is running for Lord Mayor.Credit:Jesse Marlow

Mr Morgan, executive chairman of polling company Roy Morgan, also wants to extend the free tram zone and cut rates.

He has proposed repurposing vacant buildings to house public housing residents and wants to find more solutions to homelessness.

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Meanwhile, Team Zorin wants to invest in digital jobs like robotics and would hand residents a vote on council issues using a participatory democracy platform.

Mr Tseng also wants to cut rates for retail and hospitality venues that have been sitting vacant, to roll out more security cameras, and to increase the free tram zone.

Bring Back Melbourne’s other policies to encourage people to return to the CBD include attracting and retaining big events, offering incentives to businesses to entice their workers back to the office, and halving parking fees to help the city better compete with Chadstone Shopping Centre, which offers free parking.

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Thursday 10 December 2020

15 people from Melbourne on their mental health.


Mental health can feel like an elastic band – one that if stretched to breaking point, will be ready to snap with just one more pull. For Melburnians, who have endured over 200 days this year under varying levels of ‘stay-at-home’ restrictions, it’s safe to say there are many people living at breaking point.

According to The Australianmental health treatment in Victoria has risen by 30 per cent in the past four weeks, as the impact of the lockdown takes its toll. 

As restrictions begin to ease in Victoria and cases drop, concern for mental health only increases. 

In August, the Victorian government announced an allocation of nearly $60 million in extra funding for mental health services in light of the crisis.

Side note… Here’s how to talk to anti-vaxxers. Post continues below.

In an effort to check in on Melburnians right now, we asked 15 women in the Mamamia community: How are you doing, really? 

Here’s what they told us.

1. Ruth. 

My mental health is poor. 

I’m working, which is a blessing, but everyone is exhausted – like bone-drenching tired. Worse still, I fear we have become institutionalised. I feel myself being fearful of the future, fearful of other people, fearful of a third wave, fearful of doorknobs, pedestrian crossing buttons, handrails. 

But I’m so happy and proud that we have worked together and I find the comparisons with NSW galling. It’s like kicking someone when they’re already on the ground. It’s mean-spirited and unhelpful.

2. Carolyn

I’m trying not to worry about what I can’t change. The ‘if only’ scenario can be a killer, so I try to avoid thinking about it. My only grandchild is only nine months old and I have missed out on nearly all of his early months. 

3. Julia.

During the lockdown, my mental health has been quite up and down. But right now, I’m feeling optimistic with current numbers and the roadmap out of restrictions. 

I work in public health and wholeheartedly support the government in the measures they have taken to date. I’ve previously worked in the NHS (UK Public Health Service) and I feel incredibly grateful for our position, compared to those in the UK and Europe. 





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